This is something I am really transparent about. When you choose to work with me, I don't want it to out of desperation. I want it to be out of excitement. So much of old-school marketing is about highlighting 'pain points' and offering paid-for solutions. Complicated jargon gets used all the time to make people feel like they're not good enough, and forced them to buy from a position of lack. I refuse to work like this. There is another way. Rather than starting our relationship with the...

Short answer: you don't. Long answer: If you wait for that moment of certainty where you absolutely 'know', you'll probably never move. Taking steps forward usually means embracing a level of uncertainty and trusting the process, even when you can't see the full way ahead. Trusting the process can also mean 'trusting that I will be able to handle this change even if I'm not always in full control.' This might not be comfortable, but it is an inevitable part of change and growth. The good news...

Every month I put together a list of trending awareness days that you could reference or theme your small business content around, if it feels like a good fit with your normal marketing style and tone of voice.