The Two Most Important Questions in Marketing:

Marketing, for me, is all about connection and communication. I love finding the magic in what somebody is doing, and sharing it with others who will also recognise it as special. This creates connection between people, and builds relationships. There is trust, excitement, gratitude, relief, recognition and then also money exchanged.

There is a whole other side to marketing, based on data and ad placement, which works really well for some brands but honestly bores me to tears.

I can do some SEO and set up a paid ad, but to me there is no point doing this unless the pure, core messaging is on point first. That's the bit I get excited about.

The first question:

Do you know what you're doing and why it matters?

(It's honestly amazing how often this is unclear... personally, I have to revisit this question all the time and often have a coach help me come back to a solid answer.)

The second question:

Do you know who you want to share it with and why it matters to them?

(This sometimes feels easier for me because it's further away, and I know how to collect information to make this part really strong.)

Once these questions are answered, then I can start planning visuals, copy, taglines, websites, strategies etc. It's like starting a building project on solid ground rather than on quicksand.

If you'd like help exploring these questions, I'd first suggest journaling or talking to someone you know about them. Get all your ideas out and be open to exploring new answers. This might bring a huge amount of clarity and be enough for you to move forwards. Hooray!

If you find it overwhelming to brainstorm this on your own, send me a message to hello@strengthinfeathers.com and we can talk about a coaching session, or ongoing marketing support, to get you moving in the right direction again.

Once you've done some journaling or chatted about this, I'd LOVE you to let me know how it helped, it's so good to hear when people make breakthroughs from these prompts!

Emily xx