Are You Actually Adding Value, Every Single Time? I want you to (& so do your clients!)
- Emily Wheeler
- 4 hours ago
- 2 min read
I've just written this review for an online course I bought yesterday:
"Beautifully presented, but this felt like more of a sales magnet to describe 'you need x, y and z' and then presenting the further courses you can buy to learn x, y and z. Knocked my confidence really and I'm not sure about investing more now, but for £37 it was interesting."
I tried to find a polite(ish) way of saying 'this was really disappointing'... i.e. there was no added value.
This course basically highlighted this person's own achievements, then laid out 'this is what you need to do to succeed' (making it sound far-reaching, creating lack mindset) and then said 'I'll sell you another course, this time £400, teaching you how to do it.'
IT'S A CLASSIC.
I've met a sales funnel before. I know how they work.
They don't have to feel this disappointing, and the thing that makes all the difference? VALUE ADD.
If this course had given me just a few nuggets, and then suggested I could learn more, then I would have built trust and probably invested. Because there was literally no value, just a list of lack, and her proposition to fix it, I got annoyed and am writing this post about it instead.
I love using my own reactions to sales and marketing as a case study.
When was the last time you were really turned on/off by an offer or purchase? Map it, and replicate the things about it which feel best for you.
If you'd like some guidance on this, and how you can translate it into a sales flow which feels really good for you and your clients, get in touch xx
