Creating 'Ideal Expectations' For Your New and Existing Clients

We hear a lot of talk about 'attracting ideal clients', but I'd like to add another take on this: what's your active role in attracting them, as a result of the 𝒆𝒙𝒑𝒆𝒄𝒕𝒂𝒕𝒊𝒐𝒏𝒔 & 𝒔𝒕𝒐𝒓𝒊𝒆𝒔 you have created? This applies to both existing and new clients.

Think about it... when you describe them to other people, or consider their behaviour in your head, what comes up?

You might have stories about how they are:

⚡ with money

⚡ with organisation

⚡ with how they value you

⚡ with what they need and don't need

You Get What You Expect

A lot of these will be self-fulfilling prophecies! Not always, but often what we expect is what we get (or what we will put up with). Whenever I hear someone say 'my clients are so xxx' or 'people always/only xxx' it sounds so limiting.

Perhaps it's true, and perhaps you are stuck with these stories. But maybe not.

What if, for example, you become unavailable to work with people who pay invoices late. Set those expectations and let clients know that's how you work. Very quickly you'll align yourself with people who understand and respect that concept, rather than those who think it doesn't matter.

Do you have an example of this in your business at the moment? Our frustrations can often be tracked back to the way we've positioned ourselves and done our marketing, so it could be a cue for reflection, or investing in a brand audit to get an outside perspective.

Brand Audits

My 'First Impressions' Brand Audit gives you a unique window into a new customer or client's perspective.

I'll point out what flows naturally and what feels like a sticking point. I can ask the silly questions that you assume we all know, but 'real' clients might too shy to ask. By testing out your user experience journey, I can tell you if there's anywhere obvious that people are dropping off or getting lost... often there are really simple solutions!

I wear my professional marketing hat to notice details in the copy (writing) and visuals that could use some fine-tuning, and these insights all go into a traffic light system 'to-do' list for you. ​​

£195 for a full 'First Impressions' Brand Audit covers detailed written feedback about how your brand comes across online - looking at all platforms, social media accounts, websites and review sites easily associated with your business (just like a 'real' customer or client would.)

I'll make a list of key action points for you, with a traffic light system of how important I think each one is. Once you know what to do, implementing it is often quick and easy. Following your Brand Audit, you can also book a 2 hour Marketing Support Session with a 20% discount applied (in case you'd like extra support implementing my suggestions!)

All you have to do is email me to book an audit. Drop me your website and social links if you like, or just trust that I'll find them from your email address signature...​