Don't Work With Me Out Of Desperation...

This is something I am really transparent about. When you choose to work with me, I don't want it to out of desperation. I want it to be out of excitement.

So much of old-school marketing is about highlighting 'pain points' and offering paid-for solutions. Complicated jargon gets used all the time to make people feel like they're not good enough, and forced them to buy from a position of lack.

I refuse to work like this. There is another way.

Rather than starting our relationship with the energy of 'things are so bad as they are, I'm being forced to spend money to fix it', I want you to start with this:

⚡️ I'm excited to free up my time

⚡️ I'm excited to receive new creative input

⚡️ I'm excited to refresh my vision and goals

⚡️ I'm excited to be prompted to reflect deeper

⚡️ I'm excited to see the new results

⚡️ I'm excited to work collaboratively

⚡️ I'm excited to change and grow

You get the idea.

If someone comes to me with a victim mentality of 'marketing is so hard, I don't want to pay you to help me but I guess I have to...'

...there's a very high chance I'll be unavailable. That kind of dynamic won't feel good for either side, so why would I enter into that when there are plenty of 'excited' people I could choose to work with instead?

Hint: the way you talk to and about your clients will largely self-select who approaches you. If you treat them like victims who need you, you'll get that energy coming up. If you treat them like empowered beings, that's how they'll arrive to you. (In my experience this also means people who pay on time, answer messages promptly, refer you to friends of theirs etc... all the good stuff!)

I'm not saying I never point out the things that are challenging for people before they work with me. It's useful for me to reference the 'pain points' so that they (you!) know that I understand your starting point and remember being where you are now.

However, from that awareness of where my people are at, my message is always that 'I can help you find it easier' rather than 'you need me because you're struggling.' See the difference?

I wonder if you already have a version of this in your business? Let me know, and we can see how you could tweak some wording to clarify exactly the kind of clients you're looking for.

Speak Soon,

Emily xx