Never Forget the Un-Measurable Impact You're Having in the World...

Relevant to your marketing and your life. You might never see the 'touch points' and the impressions you make on other people, but this doesn't mean that they aren't happening all the time.

In the last week, two seperate people said in passing that they really like what I'm posting recently. This was 𝙨𝙤 𝙡𝙤𝙫𝙚𝙡𝙮 to hear, because I had no idea they'd even seen my content - they hadn't 'commented' on or 'liked' posts, and yet enough of an impression was made to mention it when they saw me in person. How nice is that?!

Then, the exact same thing happened for my client. They described having a conversation with someone who said "I love your Instagram and what you post" - but this person had 𝙣𝙚𝙫𝙚𝙧 engaged in a way that was visible to us.

If get hung up on the likes and engagement, imagine how easy it is to get disheartened ad give up (I bet you don't even need to imagine, you've been there, and so have I.)

Never underestimate the silent watchers. I think that one of the most of the most beautiful things about this weird human existence is the way we pass ideas and energy between each other in a way that is sometimes imperceptible. One comment can stay with someone for years, and the person who said it might never know.

Bringing it back to business and marketing; often people are passively aware of you and your work for 𝙖𝙜𝙚𝙨 before getting in touch, or referring you to someone who's a perfect fit. This is especially common in service-based businesses, and even more common when the price point is higher. The trust and relationship takes time to build, and we don't always get it validated every step of the way.

So, this one's for the silent watchers! It's great to know you're here 💗 Although it it always lovely for our confidence and our algorithm if you give us business owners a little like every now and again... if you feel like it... no pressure ;)

Emily xx