May Awareness Days and Content Themes (2025)

Another new month is here, with lots of businesses gearing up for a busier Summer season.

Here are some key national (and international) awareness days that can be great to tie in with if they are relevant to your audience:

Awareness Campaigns for May 2025:

There are a few themes that stretch across the whole month, normally referenced in the first few days, but perhaps also an opportunity to create a series of posts or newsletters if they are especially on-topic:

National Smile Month

National Walking Month

Skin Cancer Awareness Month

No Mow May

Stroke Action Month

Awareness Weeks in May:

5th - 11th May: Screen Free Week

5th - 11th May: Maternal Mental Health Awareness Week

11th -17th May: Food Allergy Awareness Week

13th – 19th May: Mental Health Awareness Week

15th - 21st May: Creativity and Wellbeing Week

26th May: Start of School Half Term (UK)

Individual Awareness Days May 2025:

1st - May Day/Beltane Festival

7th - Bank Holiday (UK)

6th May – No Diet Day

6th May – World Asthma Day

8th May – VE Day 80th Year

8th May – World Ovarian Cancer Day

12th May – International Nurses Day

13th May – World Cocktail Day

14th May - World Fair Trade Day

17th May - International Day Against Homophobia, Transphobia and Biphobia

20th May – World Bee Day

21st May - Start of Gemini Season

26th May - Bank Holiday (UK)

31st - World No Tobacco Day

2025 Content Calendar

I've also put together a free download 2025 content ideas calendar PDF which you can have sent straight to your inbox here.

This is a combination of awareness days and content prompts to help you plan ahead so that you never run out of ideas or feel repetitive...

Need More Social Media or Content Support?

If you'd like to talk more about how to make your content creation feel easier and more natural, have a look at my Marketing Support pages and then email hello@strengthinfeathers.com or message me on Instagram to chat about what your business needs.

If you’ve got time to do a bigger ‘Spring Clean’ of your content - and how you feel about creating it - then you can explore my new ‘Re-Energise Your Content Workbook’ which you can download instantly and peruse through at your own pace.

Lovely things people have said about the workbook:

“​​This workbook really is re-energising! I feel I’ve reflected and looked at what it is that’s holding me back. It helped me to look internally at self-beliefs that stop me from being as successful as I’d like. I also feel I have analysed what kind of community I'd like to build which has helped me think about how and who to market to and what my message needs to be.”

“The questions felt really valuable and insightful without being pushy or complicated. I didn’t feel overwhelmed or alienated by any of them, which was something I was half expecting as marketing is not my 'thing'! THANK YOU!”

I really hope this beautiful Spring energy is helping you feel optimistic about your business this year… now is the time to harness it and get creative!

Most importantly, have a LOVELY month and I hope you get a chance to spend some time outdoors and feel the Spring sunshine on your skin!

Emily xx