October Awareness Days for Autumnal Content Ideas

Every month I put together a list of awareness days that you could reference or theme your marketing around, if it feels like a good fit with your normal brand style and tone of voice.

October has a real seasonal flavour to it as well as specific awareness days, and of course many campaigns will go halloween-crazy all month long!

Here are the recognised events if you want to be a little more creative than the traditional spooky social posts this month...

(I've also added my 'favourite October quotes' to the bottom of the page, as these can be really lovely to share on the 1st!)

Awareness Months for October 2025:

There are a few themes that stretch across the whole month, and you could create a whole series of blogs, podcast topics, email newsletters or social media posts around them.

Just think about how to make them relatable to your ideal clients:

• Menopause Awareness Month

• ADHD Awareness Month

• Black History Awareness Month

• Breast Cancer Awareness Month

• Stoptober and Sober October

Awareness Weeks in October:

1 – 7 October – National Vegetarian Week

6-10 October International Week of Happiness at Work

6-10 October – National Work Life Week

6-12 October – National Curry Week

6-12 October – Dyslexia Week

9-15 October – Baby Loss Awareness Week

13-19 October – UK Coffee Week

14-20 October – Back Care Awareness Week

14-20 October – National Baking Week

20-26 October – National Adoption Week

UK Awareness Days in October 2025:

1 October – International Coffee Day

2 October – National Poetry Day

3 October – Buy British Day

5 October – Grandparents Day

6 October – Full Supermoon – Hunter Moon

9 October – World Sight Day

10 October – World Homeless Day

11 October – International Day of the Girl

11 October – National Coming Out Day

12 October – Bookshop Day

13 October – International Skeptics Day

13 October – No Bra Day

15 October – Global Handwashing Day

16 October – World Food Day

16 October – Restart a Heart Day

18 October – World Menopause Day

18 October – National Album Day

19 October – Gin & Tonic Day

20 October – World Osteoporosis Day

21 October – Diwali

21 October – Apple Day

24 October – Wear It Pink

24 October – World Champagne Day

25 October – World Pasta Day

25 October – National Dog Adoption Day

26 October 2am – British Summer Time ends (clocks go back)

27 October – National Black Cat Day

27 October – National Cheese Toastie Day

29 October – RSPB Feed The Birds Day

31 October – Halloween or Samhain

*These dates are researched to the best of my ability but please check and take full responsibility for your own posting.

Best Quotes About October:

“October, crisp, misty, golden October, when the light is sweet and heavy.”

― Angela Carter, The Magic Toyshop

“You don't waste October sunshine. .”

― Katherine Arden, Small Spaces

"October had tremendous possibility. The summer's oppressive heat was a distant memory, and the golden leaves promised a world full of beautiful adventures. They made me believe in miracles.” ― Sarah Guillory, Reclaimed

"I'm so glad I live in a world where there are Octobers. It would be terrible if we just skipped from September to November, wouldn't it? Look at these maple branches. Don't they give you a thrill--several thrills?” ― L.M. Montgomery, Anne of Green Gables

2025 Content Calendar

I've also put together a free download 2025 content ideas calendar PDF which you can have sent straight to your inbox here. 

This is a combination of awareness days and content prompts to help you plan ahead so that you never run out of ideas or feel repetitive...

Need More Social Media or Content Support?

If you'd like to talk more about how to make your content creation feel easier and more natural, have a look at my Marketing Support pages and then email hello@strengthinfeathers.com or message me on Instagram to chat about what your business needs.

If you’ve got time to do a bigger spruce up of your content - and how you feel about creating it - then you can explore my new ‘Re-Energise Your Content Workbook’ which you can download instantly and peruse through at your own pace.

Lovely things people have said about the workbook:

“​​This workbook really is re-energising! I feel I’ve reflected and looked at what it is that’s holding me back. It helped me to look internally at self-beliefs that stop me from being as successful as I’d like. I also feel I have analysed what kind of community I'd like to build which has helped me think about how and who to market to and what my message needs to be.”

“The questions felt really valuable and insightful without being pushy or complicated. I didn’t feel overwhelmed or alienated by any of them, which was something I was half expecting as marketing is not my 'thing'! THANK YOU!”